Chopard is a Geneva-based luxury watch, jewelry, and accessories company founded in 1860 by Louis-Ulysse Chopard at the age of 24. Chopard initially concentrated on developing precise pocket watches and chronometers based upon innovative ideas. Chopard is regarded as a manufacture, in other words that they make many of their watches and movements in-house rather than using the base movements (ebauches) of other manufacturers.
The Chopard Company has developed a variety of watch collections, including quartz and mechanical timepieces, gem-set and technically complicated models, classic and sporty ones.
The partnership between the Chopard Company and the Cannes Film Festival started in 1997. It was initiated by the meeting between Caroline Gruosi-Scheufele, Chopard Co-President, and Pierre Viot, President of the festival. By Viot's request, Mrs. Gruosi-Scheufele with the team of Chopard master craftsmen redesigned the Golden palm award. The Palme d'Or redesigned by Chopard was unveiled on May 24, 1998.
The partnership between Chopard and the Cannes Film Festival continued with Chopard's introduction of a new award to promote creativity in films. Since 2001, the Chopard Trophy has been awarded to two young actors as Male and Female Revelation of the Year. During the festivals, for every red carpet, the Chopard Company dresses celebrities in its jewelry pieces and watches.
Masterpieces of Chopard are represented in Dimants salons since 1994.